Mella's Pastry
Overview
I joined Mella’s Pastry to transform a visionary food concept into a high-impact, "shelf-ready" brand. My mission was to take authentic African flavours and reimagine them for the modern, health-conscious snack market through strategic branding.
Working as the Brand Specialist, I built the entire identity from the ground up. I recognised that to cut through a crowded market, we needed a visual language that felt both joyful and premium. I designed the logo and developed a vibrant, cohesive colour palette that balances heritage with contemporary minimalism.
From crafting the typography and patterns to designing bespoke packaging, I ensured every touchpoint communicated freshness and quality at a glance. The result is a bold, scalable brand system that stays true to its roots while speaking directly to the hearts of modern snack lovers.
Categories
Food
Branding
Branding
Date
September, 2025
September, 2025
Client
Mella's Pastry
Project: Branding
Tools: Canva
Description: Visual brand guideline designer to share the brand's mood of a joyful, indulgent, food lover brand.
Project: Mock Up design
Tools: Canva
Description: Mock up design of a tote bag alined of the brand's visual identity.
Project: Campaign Content Creation
Tools: Canva, Leonardo.ai
Description: Ai design of the product "Chin-Chin" packaging to promote the product launching in Paris.
Here is the prompt :
A cinematic, hyper-realistic CGI render of a human-sized rectangular kraft paper bag with a transparent window in the center, suspended in mid-air and held by a sleek black helicopter near Champ-de-Mars in Paris, with the Eiffel Tower visible in the background.
The Mella’s Pastry packaging design (use attached reference image) is clearly visible and perfectly aligned on the bag, consistent with the brand’s visual identity and color palette. The paper texture looks natural and premium, with realistic lighting and reflections on the transparent window.
The lighting is bright natural daylight with a soft, realistic glow, creating a warm, appetizing, and joyful atmosphere.
The composition is a medium landscape shot, capturing both the detailed packaging and the Parisian landscape, evoking indulgence and delight, perfect for a food and pastry brand campaign.
Project: Campaign Content Creation
Tools: Canva, Leonardo.ai
Description: Ai video of the product "Peanut Candy" packaging to promote the product launching in Paris.
Here is the prompt :
Create a cinematic CGI render of a human-size rectangular peanuts candies kraft paper bag packaging with a transparent window on the middle, the paper bag is standing near the Arc de Triomphe in Paris, the top of the paper bag is open letting some groundnut falling inside the paper bag. The Mella’s Pastry packaging design (see the attached image) should be clearly visible on the box exactly as it is, consistent with the brand’s visual identity. Around the paper bag, big vibrant brown groundnut caramelised candies are falling from the sky, as if descending from heaven, with some mid-air and others landing near the box. Use natural daylight lighting with a soft, realistic glow. The scene composition should be wide-angle (landscape) to capture both the monument and the joyful, appetising atmosphere. The overall mood is joyful, indulgent, and inviting--perfect for food lovers tempted by delicious peanuts candies falling from heaven. Settings Style: Hyperrealistic / Photorealistic; Model: Alchemy or PhotoReal; Camera angle and mouvement: medium shot and smooth turning around the packaging, ; Lighting: Bright daylight with soft shadows; Aspect ratio: 16:9; Depth of field: large
Project: Campaign Content Creation
Tools: Canva, Leonardo.ai
Description: Ai design of the product "Coconut Cookies" packaging to promote the product launching in Paris.
Here is the prompt :
Create a cinematic CGI render of 3 human-size rectangular kraft paper bags with a transparent window standing near the Champs Elysée. The Mella’s Pastry logo (see the attached image) should be clearly visible on the box, consistent with the brand’s visual identity. Around the box, vibrant golden-brown coconut cookies are falling from the sky, as if descending from heaven, with some mid-air and others landing near the box. Use natural daylight lighting with a soft, realistic glow. The scene composition should be wide-angle (landscape) to capture both the landscape and the joyful, appetising atmosphere. The overall mood is joyful, indulgent, and inviting, perfect for food lovers tempted by delicious coconut cookies falling from heaven.
