Silky Hair
Categories
Hair Care
Branding & Content Strategy
Branding & Content Strategy
Overview
Sloe Hair is a beauty brand selling premium raw Indian hair.
As a new brand, Silky Hair is still building its identity but already has the vision to be known for the quality of their product and customer services as well as their proximity to their audience.
As the market of natural hair is highly concurrential, my approach is to help the brand to stand out with its simple approach of natural hair looking so beautiful and seamless, for a natural beauty effect. After helping the brand to define its core identity elements, my goal is to help the brand to scale through content strategy with AI automation workflows in order to meet the needs of the small team.
Date
October , 2025 - Present
Client
Silky Hair
Project: Branding
Tools: Canva, Leonardo.ai
Description: Developed the visual brand identity and brand guidelines to establish a cohesive and recognisable look across all communications.
Project: Social Media Content Creation
Tools: Canva
Description: Created visually engaging post to promote the brand's products and qualities
Project: Promotional video for social media
Tools: Canva
Description: Production of a video to promote the hair quality
Project: AI model for the brand
Tools: Nano Banana and Leonardo.ai
Description: Create an AI model that wears hair with all the features and characteristics of the hair sold by the brand, with a goal of consistency.
Project: Promotional video for social media
Tools: Canva and Leonardo.ai
Description: Designed a promotional video to present the product, highlighting the textures and visual appeal of the product.
Project: AI model for the brand
Tools: Nano Banana and Leonardo.ai
Description: Create an AI model that wears hair with all the features and characteristics of the hair sold by the brand, with a goal of consistency and a different point of view.
Project: Social Media Carousel
Tools: Canva, Leonardo.ai
Description: Designed a social media carousel to promote the brand's hair sale.
