Sloe Hair
Categories
Hair Care
Branding & Content
Branding & Content
Overview
Sloe Hair is a haircare brand dedicated to afro hair, offering 100% natural products. Still in its early stages, the brand has a bold vision to contribute meaningfully to the African beauty community.
As a new brand, the main challenges lie in building brand awareness, establishing a clear identity, and creating a loyal community, not just attracting one-time customers, but nurturing faithful clients who connect with the brand’s personality and vision.
My approach focuses on content impact across all platforms, Instagram, TikTok, Facebook, and the website. I prioritise brand consistency to ensure the image and message are aligned at every touchpoint. To build a loyal community, I create content that makes customers feel seen, valued and genuinely connected to the brand.
Date
August , 2025 - Present
Client
Sloe Hair
Project: Branding
Tools: Canva, Illustrator
Description: Developed the visual brand identity and brand guidelines to establish a cohesive and recognizable look across all communications.
Project: Social Media Content Creation
Tools: Canva, Illustrator
Description: Created visually engaging promotional content for Sublime Hair Cream, highlighting its benefits and strengthening the brand’s online presence.
Project: Launch of a new range
Tools: Canva, ChatGPT
Description: Created a CGI-inspired video featuring the new product displayed on a beach setting, designed to promote the range launch and announce its upcoming availability in France.
Project: Launch of a new range
Tools: Nano Banana and Leonardo.ai
Description: Image generated with ai to support the content generation for the new range launch and promote the new hair cream.
Project: Launch of a new range
Tools: Canva
Description: Designed a promotional video to present the new product range, highlighting the textures and visual appeal of each product.
Project: Social Content Creation
Tools: Nano Banana and Canva
Description: Social media video teasing the launch of the new range and inviting followers to guess which products it includes.
Project: Social Media Content Creation
Tools: Canva
Description: Designed a social media image highlighting the benefits of the brand’s Repairing Oil, emphasizing visual appeal and product impact.
